Selected projects
Product design for startups and innovation teams
Zippi product pivot
The founders of Zippi, an early-stage Brazilian startup, had just graduated from YC. They wanted to pivot from offering loans to focusing on savings. But how? Do users actually care about savings? Would trying to pivot blow up the company?
Intercom Sign Up
Intercom has grown like a weed, from 4 cofounders to 450+ employees. Throughout that process, they've struggled with their pricing page and sign up experience. How should they respond to competitors? How to make changes when it takes so long to get significant results? They brought me on to resolve those questions.
Stride Income
Stride, a series-B healthcare & tax startup, had heavily-seasonal core businesses. They asked me to create an experiment for a user experience that could drive everyday engagement. How do you guide a team through dozens of options and pressure test your assumptions, before shipping anything?
Stride Host Experience
Stride, a series-B startup, partnered with AirBnB to help their hosts file their taxes. How do you structure a user experience from a partner to maximize conversions to your product?
Bounce Mobile
Bounce, a pre-seed startup, was trying to decide who their core customer should be: travelers or locals. How do you learn rapidly when you have limited runway?
Intel Insight Platform
Intel wanted to redesign a SaaS tool to analyze data from industrial drones. I lead that redesign. How do you help a company that has been extremely successful in chips and manufacturing abandon a lot of their instincts to build software in a customer-centric way?
